Fendi brand from which country
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Edoardo and Adele Fendi
Fendiis all about refined Italian glamor. It is an unabashed display of richness and sensuality, and a taste for indulgence--what began as a small family business has today spawned a fashion empire with flagship stores located all over the world.
Adele Casagrande, founder of theHouse of Fendi, opened a small fur and leather goods shop in Rome in 1918. In 1925, Adele married Edoardo Fendi, and changed the name of her shop to reflect her own new surname. The Fendis had a long list of loyal private clients, and in 1938 they opened a second shop in Rome.
When it comes to fashion, there are few names that can supersede that of Fendi’s. Known throughout the world as being one of the most popular fashion brands around, Fendi has established itself as a trendsetter in the field of fashion design.
Known across the globe for its ‘baguette’ handbags, Fendi has a popularity and reputation that few can match. The brand makes timepieces, writing instruments, fragrances eyewear as well as fragrances apart from its leather and fur line of handb
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Life at Home With the Fendi Family
Silvia Fendi and Delfina Delettrez describe the strange magic of growing up within their family dynasty, from falling asleep in the atelier, to the Karl Lagerfeld effect
TextOlivia SingerPhotographySimonPhotographic EditorHolly Hay
Lead ImageSilvia Fendi and Delfina DelettrezPhotography by Simon, AnOther Magazine A/W16
When one considers the familial dynasties that hold court within the fashion industry – the Missonis, the Versaces, the Etros, to name a few – there is one whose story stands apart, whose strength stems almost entirely from the female side: the Fendis. This family comprises four generations of women who have made their surname synonymous with irreverent, impeccable luxury, and whose presence in contemporary fashion is as relevant today as it was when the house, now celebrating its 90th birthday, was first established.
That initial establishment came courtesy of Adele Casagrande, who opened her fur and leather workshop in central Rome in 1918 before renaming it in her husband Edoardo Fendi’s honour in 1925. Then, t
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Fendi
Italian enterprise and fashion house
For other uses, see Fendi (disambiguation).
Fendi Srl (Italian pronunciation:[ˈfɛndi]) is an Italianluxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925 by fashion designers Edoardo Fendi and Adele Casagrande,[5] Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the "Fashion & Leather Goods" division of the French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana.[6]
History
Early years
The house of Fendi was launched in 1925 by Adele and Edoardo Fendi (1904–1954) as a fur and leather shop in Via del Plebiscito, Rome.[7] In 1932 Adele and Edoardo Fendi opened a boutique in via Piave; the shop became a popular destination for tourists in Rome.[8]
In 1946, the five sisters Paola, Anna, Franca, Carla, and Alda joined the company in its second generation as a family-owned enterprise,[9]
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